Online Shopping has Defeated Traditional Shopping
Shopping is part of every day’s life. Some get the necessities from shopping, others get something more. It is viewed as a way to release the stress, a way to complete some desire in the mind, or a way to add some flavor to the mechanical way of life. At one time, the only way to shop was to leave your home and visit a store. In general, there are two types of shopping: traditional shopping and online shopping.
Now we live in the age of internet and buying things can now be done by clicking a mouse. Online shopping is a new technology that has been created along with the development of the Internet. It is a convenient method of shopping and allows for a vast array of products to be at your fingertips. Finding things online is pretty easy, you just open up a search engines like Google and type in what you are looking for and to find unique or specialty. With traditional shopping you will need to search from one shop in the mall or market to the other looking for what you want. There might also be times when you want not find what you are looking for. Some people prefer online shopping because they say they get bigger deals and many reason why costumers prefer to doing online shopping to traditional shopping. At least there are five benefit of online shopping.
The first benefit, convenience and crowds. I think convenience and crowds is one factor that people consider why they prefer online shopping. By the click of a mouse everything reaches us without spending too many hours on the streets. This is the concept of online shopping. Online store are open 24/7/365. For example, where else can you do shopping even a midnight wearing your night suit? You do not have to wait in a line or wait till the shop assistant is ready to help you with your purchases. You can do your shopping in minutes even if you are busy apart from saving time and avoiding crowds. Online store give us the opportunity to shop 24 x 7 and also reward us with a ‘no pollution’ shopping. There is no better place to buy information products like gift or e-book. You can use online shopping to buy it. About crowd when you do the shopping, especially during festivals and special events the crowds can really give a headache. Crowds force us to do a hurried shopping most of the time. For me grumpy or irritating people and those who smell bad. Crowds also create a problem when it comes to finding a parking place nearby where you want to shop and going back to your vehicle later loaded with shopping bags. This is very resentful.
The second benefit is price and selection. Because internet stores do not have the same expenses as a retail store, you are able to receive lower prices and better deals on just about anything you can imagine! You can receive a better prices from online stores because product come to you direct from the manufacturer or seller without middlemen involved. Many online store offer discount coupons and rebates. Apart from this, the online store is only required to collect sales tax if they have a physical location in our state even if we buy a store across the world. In general, your budget to shopping become more thrifty. Online shopping can unlimited selection. When you want it, it is available somewhere on the internet. Because internet stores do not need expensive retail shelf space for their products. Internet stores can offer a large selection of products with the overhead and high prices.
The third benefit is avoid to doing ‘impulsive buying’ or I meant buying other things which do not necessity when hang out in the store or mall. Many times when we go out on shopping we end up buying things which we do not require because of the shop keepers up selling skills. Sometimes we even compromise on our choices because of the lack of choices in those shops. That is what causes us wasteful. So with an online store we can arrange financing and also refrain from buying goods that are not needed just to satisfy myself.
The fourth benefit is variety. The choices you can get for products are amazing. One can get several brands and products from different sellers at one place. You can get in on the latest international trends without spending money on airfare. When you online shopping, you can shop from retailers in other parts of the country. These stores offer a far greater selection of colors and sizes than you will find locally. In addition, if you wished for items with the specified conditions, such as price, quality or discount you will be able to find it in the online store. You can find several sites on the online store and compare them and eventually you can find items that are to your liking. Online shopping can answer all your trouble.
The fifth benefit is buying old or unused stuff at low prices. Online shops make it possible for us to buy old or unused stuff at rock bottom prices. If we want to buy antiques there is no better options than online stores.
Online shopping has spread and famous in the world, even in Indonesia was a lot of blogs or web users use it for online trading of land. Of course this causes an increase in public consumption, and make online store became famous. Some countries, example like China. Across China, online companies large and small are learning how to be effective e-commerce players – or fail like US goliath eBay, which was trounced by upstart Taobao back in 2006. In 2010, China’s online shopping industry had grew 87% year-on-year. China’s 420 million internet users spend around a billion hours each day online and last year, 185 million made at least one online purchase. According to Boston Consulting Group, the volume is expected to increase fourfold by 2015. E-commerce is changing the way Chinese consumers think about shopping: online, it is more social than a hard sell. It’s a new engaging experience to savour. That’s because, apart from its convenience, online shopping has shifted the balance of power from sellers to buyers.
From the results of Nielsen Global Online Survey 2007, Indonesia in position 13 of the 14 Asia Pacific countries in the list of highest percentage of population of Internet users who had shopped online, with 51% of the population of Internet users in Indonesia have ever shopped online. And from survey get May 2011 Nielsen polled over 28,000 online consumers (more than 9,500 in Asia Pacific and 500 in Indonesia) in 51 countries about their outlook on jobs, the economy and readiness to spend. It shows more and more people are aware to use the Internet for their shopping convenience.
There are people who prefer to do their shopping online and then there are those that do not. Many reason to doing online shopping, beside online is pretty easy instance convenience, avoid from crowds, you can choose better price and selection and the last you can avoid to doing impulsive buying. All you need to do is shop they way you feel comfortable, but know that you are going to find some great deal with online.
Jarvenpaa, S. L., & Todd, P. A. (1997). Consumer reactions to electronic shopping on the world wide web. International Journal of Electronic Commerce, 1, 59–88.
Bigne, Enrique (2005). “The Impact of Internet User Shopping Patterns and Demographics on Consumer Mobile Buying Behavior”. Journal of Electronic Commerce Research 6
Mackie, N. Online Shopping is Growing Rapidly in China. Retrieved from web site: http://BBC_News.business-14679595.html
Nama Mahasiswa: Lia Yuanisa